IndianMarriage.com

Cookie Policy

Cookie Policy

Transparent information about how we use cookies and tracking technologies

Last Updated: January 15, 2025
GDPR Compliant

Cookie Preferences

Manage your cookie preferences and see what cookies are currently active on your device.

Essential
Always Active
Analytics
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Marketing
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Functional
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Table of Contents

1 What Are Cookies?

Cookie Definition

Cookies are small text files that websites place on your device (computer, smartphone, tablet) when you visit them. They store information about your preferences, login status, and browsing behavior to enhance your experience on subsequent visits.

First-Party Cookies

Set directly by IndianMarriage.com to remember your preferences and improve functionality.

  • • Login status and session management
  • • Language and theme preferences
  • • Search filters and saved criteria
  • • Shopping cart and form data

Third-Party Cookies

Set by external services we use for analytics, advertising, and social media integration.

  • • Google Analytics for usage statistics
  • • Facebook Pixel for advertising
  • • YouTube videos and social widgets
  • • Payment processor cookies

2 Why We Use Cookies

Cookies help us provide you with a better, more personalized matrimonial experience. Here's how:

Personalization

  • • Remember your search preferences and filters
  • • Customize match recommendations based on activity
  • • Save your profile viewing history
  • • Maintain your language and theme settings
  • • Store your location preferences

Security & Authentication

  • • Maintain secure login sessions
  • • Prevent unauthorized access to accounts
  • • Detect and prevent fraudulent activities
  • • Implement two-factor authentication
  • • Protect against CSRF attacks

Analytics & Improvement

  • • Understand how users navigate the platform
  • • Identify popular features and content
  • • Optimize page loading and performance
  • • Track conversion rates and success metrics
  • • A/B test new features and improvements

Marketing & Communication

  • • Show relevant advertisements and promotions
  • • Measure effectiveness of marketing campaigns
  • • Personalize email and notification content
  • • Retarget users who showed interest
  • • Track referrals and affiliate programs

3 Types of Cookies We Use

Essential Cookies

Always Active

These cookies are necessary for the website to function and cannot be switched off.

Purpose

  • • User authentication and login
  • • Session management
  • • Security and fraud prevention
  • • Form submission and validation

Examples

  • • sessionId, authToken
  • • csrfToken, securityKey
  • • cookieConsent, privacySettings
  • • loadBalancer, geoLocation

Analytics Cookies

Help us understand how visitors interact with our website by collecting anonymous information.

Purpose

  • • Track page views and user journeys
  • • Measure feature usage and engagement
  • • Identify popular content and pages
  • • Monitor site performance and errors

Providers

  • • Google Analytics (_ga, _gid)
  • • Hotjar (hjid, hjActiveViewportIds)
  • • Adobe Analytics (s_cc, s_sq)
  • • Internal analytics (user_behavior)

Marketing Cookies

Used to deliver personalized advertisements and measure their effectiveness.

Purpose

  • • Show relevant advertisements
  • • Retarget interested users
  • • Measure ad campaign performance
  • • Personalize promotional content

Providers

  • • Facebook Pixel (fbp, fbc)
  • • Google Ads (conversion, remarketing)
  • • LinkedIn Insight (_linkedin_data_partner_id)
  • • Twitter Analytics (personalization_id)

Functional Cookies

Enable enhanced functionality and personalization features.

Purpose

  • • Remember your preferences
  • • Enable social media features
  • • Provide live chat support
  • • Customize user interface

Examples

  • • Language and region settings
  • • Theme preferences (dark/light mode)
  • • Social media login tokens
  • • Chat widget preferences

5 Third-Party Cookies

We use third-party cookies from trusted partners to enhance your experience and provide additional functionality:

Analytics Cookies

Google Analytics helps us understand how visitors interact with our website.

Advertising Cookies

Facebook Pixel and Google Ads help us show relevant advertisements.

Social Media Cookies

Cookies from social platforms enable sharing and embedding of social content.

Payment Cookies

Secure payment processing cookies from Stripe and Razorpay.

6 Managing Your Cookie Preferences

You have full control over cookie usage on our platform. Here are your options:

Platform Cookie Manager

Use our built-in cookie management tool to control your preferences.

Browser Settings

Configure cookie settings directly in your browser.

Chrome Cookie Settings Firefox Cookie Settings Safari Cookie Settings Edge Cookie Settings

Impact of Disabling Cookies

Disabling Essential Cookies

  • • You will be logged out frequently
  • • Forms may not work properly
  • • Security features will be limited
  • • Some features may become unavailable

Disabling Optional Cookies

  • • Less personalized experience
  • • Generic advertisements
  • • Limited analytics and improvements
  • • Reduced social media integration

7 Your Rights & Choices

Under GDPR and other privacy laws, you have the following rights regarding cookies:

Right to Consent

Freely given, specific, informed consent for non-essential cookies

Right to Withdraw

Withdraw consent anytime without affecting service access

Right to Information

Clear information about cookie purposes and data processing

Right to Control

Granular control over different types of cookies

Right to Delete

Delete cookies and request data erasure

Right to Complain

File complaints with data protection authorities

Exercise Your Rights

Contact Privacy Team

8 Policy Updates

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements.

How We Notify You

  • • Email notification to registered users
  • • Prominent notice on website homepage
  • • Updated "Last Modified" date on this page
  • • In-app notifications for mobile users
  • • Cookie banner for significant changes
  • • 30-day advance notice for major updates

Recent Updates

Jan 15, 2025

Updated cookie categories and added new analytics providers

Dec 10, 2024

Enhanced cookie management interface and granular controls

Nov 5, 2024

Added detailed cookie table and browser-specific instructions

Questions About Cookies?

If you have any questions about our Cookie Policy or need assistance with cookie management:

privacy@indianmarriage.com
+91-80-4567-8900
Live Chat (9 AM - 6 PM IST)

IndianMarriage.com Pvt. Ltd.

Data Protection Officer

123 Tech Park, Electronic City

Bangalore, Karnataka 560100